Pete Trainor

The Biological Power of Push and Pull
A journey through digital's power to change us physically and mentally

Pete Trainor

The Biological Power of Push and Pull
A journey through digital's power to change us physically and mentally
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Biography

Pete Trainor is a Designer. Occasional robot. Psychologist. Accidental polymath. Fictional Character. Dad. Music lover. Flâneur. Raconteur. Vociferous Brain Science nut and proud Director of HCD for Nexus in London. He helps clients who are also passionate about their audience & modifying behaviour using design.

Pete has worked in Behavioural Design, Service Design, Interaction Strategy, Data, Direct Marketing, Mobile… and everything in between since 1996. On a good day, he likes to make experiences more awesome. On a bad day, he just makes them suck a little bit less.

A total advocate for keeping it Lean, and bringing design and product teams closer together through collaboration and co-creation, Pete gained a strong reputation throughout agency land and with clients for breaking the conventions of the way they work and approach design. In 2014 he weaponised his philosophy for design by creating Nexus – A Human Centred Design agency.


THE BIOLOGICAL POWER OF PUSH & PULL