Daria Taylor

Personalisation over Demographics - the individual user and today’s marketing intelligence.
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Daria Taylor

Personalisation over Demographics - the individual user and today’s marketing intelligence.
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Biography

Daria is a Managing Director & Co-Founder of Incredibly and is responsible for steering a creative, experimental, young communications agency into a company that understands how to distill concepts into commercially applicable, and boundary pushing result. It’s thanks to Daria’s commercial and strategy obsession that Incredibly is a strategy, data and ROI driven agency. 

Daria has a strong background in youth insights and marketing, having set up a consultancy working with FTSE 100 companies who were tackling the question of how to reach and appeal to the new generation of employees and consumers aka millennials. She quickly learnt that getting the right message to the right people was becoming a huge challenge to brands and businesses and combined this with stints in corporate environments.


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