#REALorCGI? A little game courtesy of our friends over at Wonder Vision!


#REALorCGI? A little game courtesy of our friends over at Wonder Vision!

You may remember from Digital Henley #2 that James Elderton of Wonder Vision showed us some of the fantastic CGI images that they’ve worked on in the past. Unfortunately our limited projector resolution meant that you weren’t able to appreciate their work in it’s full, astonishing glory.

But fear no longer! Thanks to the interwebs, I can bring them to you in all their high-resolution wondervision-ness! And to make things a little more fun… Let’s turn this into a challenge!

Anyone that gets 5/5 on our #REALorCGI Challenge will receive 2 x Free Drink tokens at the next Digital Henley event in January! Just e-mail your answers to laura@redberrydigital.com or Tweet replies to @Digital_Henley‘s #REALorCGI hashtags to put yourself in with the chance!

Here you go:

1) Wonder Vision CGI Reception Interior Living room


2) 3451606721_ca6228ebeb_b Wonder Vision CGI Triumph Motorcycle Engine

3) Wonder Vision CGI Sennheiser Headphone OnBeat_Headphone1 copy

4) Villa_Exterior5 Wonder Vision CGI Thai Villa

5) Wonder Vision CGI Triumph Tiger 800 brammo-empulse-r-electric-motorcycle_100390534_l


Take your best guesses folks!

We’ve also asked James a few questions about CGI and Wonder Visions work in this field, so feast on his expertise below. Do you have any more questions? Get in touch!

Q. Why do you think your customers opt for CGI over Photographs?

{JE} There are a real variety of reasons. Often the product or building might not exist to photograph at the point we create visuals, allowing marketing to be carried out months in advance. It can also be cheaper, more efficient and simply better with a more controlled outcome. We can achieve any lighting effect or time of year in a visual and replicate it at a later date perfectly. The list literally goes on and on!

Q. What is the hardest thing your team has ever had to reimagine as a CGI?

{JE} One of the most challenging projects was creating perfume bottle packshot and marketing CGIs for Burberry. They images were ‘full face’ shots, so front on with no angle. This meant there wasn’t much refraction in the glass, however we had to recreate each one to look as if it had refraction through the glass and liquid. Every relfection was placed perfectly as we worked with their marketing team to create the perfect image.

Q. What’s the longest you’ve ever had to spend on a single image?

{JE} When creating visuals for Triumph Motorcycles; Due to the amount of 3D data to either create or process, then produce virtual materials for, it could be 3 weeks of work before producing the first image. The same virtual scene would then be used to produce several visual, though.

Q. What’s the toughest thing about making CGI look realistic?

{JE} The challenges of realism really vary depending on whether the project is creating visuals for a product, car, interior or building. The one thing that is true and defining across all CGI though is the lighting. Lighting is still a very creative process and a good eye is needed to achieve something special.

Q. How often do you think people even realise that what they’re looking at is CGI?

{JE} Our images are viewed by around 30,000,000 people per year. This means that on average, one of our images is viewed by someone every second of every day. It is in fact probably more if you count people looking at multiple images of ours at once!

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